Applying Data Analytics in Marketing

مدرس
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درباره این دوره

This course introduces students to the science of business analytics while casting a keen eye toward the artful use of numbers found in the digital space. we will measure and identify satisfied customers to adjust product or service accordingly.

To measure the customer satisfaction we will measure expectations, performance and disconfirmation of the offered product or service.

اهداف یادگیری

Get the foundation needed to apply data analytics to real-world challenges they confront daily in their professional lives.
Identify the ideal analytic tool for their specific needs
Understand valid and reliable ways to collect, analyze, and visualize data
Utilize data in decision making for their agencies, organizations or clients.

الزامات

  • Basic marketing knowledge

مخاطب هدف

  • Business's managers, leaders
  • Anyone who is finding a chance to get the promotion

برنامه تحصیلی

8 ساعت 30 دقیقه

Marketing analytics

Predictive analytics

Impact of marketing campaign

مدرسین شما

مدرس

4.94/5
101 دوره
36 دیدگاه
232 دانشجو
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